Comwave Accelerates Customer Resolution with Live Video Support
Industry
Telecom & Broadband
Challenge
Comwave relied on traditional phone-based troubleshooting to resolve customer technical issues with home phone, internet, and TV services. Without visual context, customer care agents struggled to accurately diagnose problems based on verbal descriptions alone, leading to extended resolution times and customer frustration.
Results
With Blitzz app-free video support, Comwave shortened customer resolution times by walking customers through troubleshooting steps live. The simple text-link access eliminates friction and enables agents to see exactly what customers see, resolving issues faster.
Key Product
Blitzz Concierge (Visual Remote Assistance)
We have shortened the customer resolution time as we can now walk customers through steps literally live. The ease of simply sending a text with a link for the customer to access.
Adrian S
Manager, Customer Care Operations @ Comwave
Meet Comwave
Founded in 1999 by Yuval Barzakay and headquartered in Toronto, Ontario, Comwave has grown to become Canada's largest private independent telecommunications company. Serving over 1,600 cities across Canada and the United States, Comwave provides reliable, affordable communication solutions for both residential and business customers.
Comwave's comprehensive suite of services includes VoIP home phone, high-speed internet, IPTV, business phone systems, and network security solutions. The company has built its reputation on exceptional customer care, operating its Toronto-based customer support team to ensure Canadian customers receive responsive, personalized service.
At the heart of Comwave's success is its commitment to value, quality, reliability, and unmatched customer care. While other telecommunications companies cut back on customer service, Comwave has expanded its team and invested in technologies to improve the level of support provided to customers across North America.
The Challenge: Communication Barriers in Technical Support
As Canada's largest independent telecommunications provider, Comwave handles thousands of customer support requests daily. Customers experiencing issues with home phone, internet connectivity, router configurations, or TV service needed immediate assistance to restore their services. However, the traditional phone-based troubleshooting model created significant challenges:
- Communication Barriers: Customers attempting to describe technical issues verbally often lacked the technical knowledge to accurately explain what they were seeing. Terms like "router," "modem," "ethernet cable," and "power light" were frequently confused or misidentified, leading to miscommunication between agents and customers.
- Extended Resolution Times: Without visual confirmation, customer care agents spent considerable time asking clarifying questions, having customers check various components, and attempting to diagnose issues based solely on verbal descriptions. This back-and-forth extended call times and delayed problem resolution.
- Frustrated Customers: Customers experiencing service disruptions wanted immediate solutions, not lengthy diagnostic conversations. The inability to quickly resolve issues led to frustration, particularly for customers who depended on reliable internet and phone service for work or essential communications.
- Incorrect Troubleshooting Steps: Agents sometimes guided customers through unnecessary troubleshooting steps because they couldn't visually confirm the actual problem. This wasted time for both parties and sometimes resulted in callbacks when initial guidance didn't resolve the issue.
- Router and Equipment Configuration Issues: Setting up routers, modems, and TV equipment often required precise cable connections and settings configurations. Guiding customers through these setups over the phone was time-consuming and error-prone without visual verification.
- First-Call Resolution Challenges: The lack of visual context meant agents couldn't always diagnose issues accurately on the first call, requiring follow-up calls or technician dispatches for problems that could have been resolved remotely with visual assistance.
Comwave needed a solution that would enable customer care agents to see exactly what customers were experiencing, guide troubleshooting steps with precision, and reduce resolution times while maintaining the exceptional customer service standards that defined the company's brand.
The Solution: Real-Time Visual Customer Support
Comwave selected Blitzz Concierge—an app-free mobile video platform—to revolutionize its customer care operations and provide instant visual assistance to customers experiencing technical issues.
Key features utilized by Comwave:
- App-Free Access via Text Link: A Comwave customer care agent simply sends a link via SMS text message to the customer. When the customer clicks the link, the agent instantly gains a secure, real-time view through the customer's smartphone camera—no need to download apps like Zoom, Teams, or FaceTime. This eliminates friction and enables immediate support for customers of all technical skill levels.
- Live Visual Troubleshooting: Agents can see router lights, cable connections, TV screens, error messages, and equipment configurations in real-time, enabling accurate diagnosis without relying on verbal descriptions from customers who may not be familiar with technical terminology.
- Interactive Step-by-Step Guidance: Customer care agents walk customers through troubleshooting and setup procedures live, verifying each step visually. This ensures customers follow instructions correctly and allows agents to adjust guidance based on what they see.
- Augmented Reality (AR) Annotation: Both the agent and customer can use AR features to draw, highlight, and annotate directly on the live video stream. This makes it easy to point out specific cables, router lights, buttons, or settings, ensuring both parties are looking at the same elements.
- Immediate Problem Identification: For many issues, agents can instantly identify the problem—such as an unplugged cable, incorrect router light pattern, or misconfigured setting—and guide customers to a solution within minutes.
- Reduced Miscommunication: Visual confirmation eliminates the confusion and frustration associated with describing technical equipment verbally. Agents and customers can see exactly what they're discussing, eliminating misunderstandings.
- Remote Setup Assistance: Customers setting up new routers, modems, or TV equipment can receive live visual guidance, ensuring proper installation and configuration without waiting for technician visits.
- Photo Documentation: Agents can capture photos during video sessions for case documentation and quality assurance, building a knowledge base of common issues and resolutions.
The implementation was seamless and immediate. Comwave's customer care team began using Blitzz for technical support calls, sending text links to customers and connecting instantly via smartphone cameras—no training barriers, no app downloads, just instant visual collaboration.
Comwave's commitment to exceptional customer service aligns perfectly with our mission at Blitzz. By enabling visual support, we're helping Comwave agents resolve technical issues faster and keep customers connected to the services they depend on every day
— Rama Sreenivasan, Founder and CEO of Blitzz
The Results: Faster Resolution and Enhanced Customer Satisfaction
By integrating Blitzz Concierge into its customer care operations, Comwave transformed its approach to technical support, leading to measurable improvements in efficiency and customer experience:
- Shortened Customer Resolution Times: Issues that previously required multiple clarifying questions and extended troubleshooting cycles can now be resolved quickly with live visual guidance. Agents can see exactly what customers see, identify problems immediately, and walk customers through solutions step-by-step, getting services restored faster.
- Improved First-Call Resolution: Visual confirmation ensures problems are diagnosed correctly during the initial call, dramatically reducing callbacks and repeat contacts for the same issue.
- Enhanced Customer Experience: Customers appreciate the speed and ease of receiving support via a simple text link. The visual approach eliminates frustration associated with describing technical equipment verbally and provides confidence that agents understand their specific situation.
- Eliminated Communication Barriers: Both parties can see exactly what they're discussing, pointing to specific components using AR annotation and ensuring clear, precise communication throughout the support interaction.
- Reduced Unnecessary Technician Dispatches: Many issues that previously required on-site technician visits can now be resolved remotely with visual guidance, saving costs for both Comwave and customers while providing faster service.
- Faster Equipment Setup: Customers setting up routers, modems, and TV equipment receive real-time visual guidance, ensuring correct installation and configuration without delays or repeated attempts.
- Increased Agent Productivity: Agents can handle more customer interactions per day when visual support reduces resolution times and eliminates lengthy diagnostic conversations.
- Stronger Customer Loyalty: The combination of fast resolution times, simple access via text link, and the personal touch of live video support strengthens relationships with customers who value responsive, effective service.
Key Success Metrics
| Metric | Before Blitzz | After Blitzz (Impact) | Value Proposition |
| Resolution Speed | Extended troubleshooting cycles with multiple clarifying questions | Shortened resolution times with live visual guidance | Agents can see customer equipment and issues immediately, enabling faster problem identification and step-by-step resolution. |
| Communication Quality | Unclear verbal descriptions leading to misdiagnosis | Crystal-clear visual confirmation | Seeing router lights, cable connections, and error messages eliminates miscommunication and ensures accurate diagnosis. |
| Customer Accessibility | Required app downloads or complex setup | Instant access via simple text link | Customers click a link and connect immediately—no friction, no technical barriers, no waiting. |
| First-Call Resolution Rate | Lower due to diagnostic limitations | Significantly increased | Visual support ensures problems are identified and resolved correctly during the initial interaction. |
| Technician Dispatch Frequency | More frequent for issues requiring visual assessment | Reduced for remotely solvable problems | Many technical issues can be resolved with visual guidance, eliminating unnecessary and costly on-site visits. |
| Equipment Setup Efficiency | Time-consuming phone-based guidance prone to errors | Streamlined with live visual assistance | Real-time visual guidance ensures customers set up routers, modems, and equipment correctly the first time. |
| Agent Productivity | Lower due to extended call times | Increased through faster resolutions | Agents handle more customer interactions when visual support reduces troubleshooting time and eliminates repeat calls. |
| Customer Satisfaction | Frustration with lengthy troubleshooting and service disruption | Enhanced with fast, effective support | Customers appreciate the speed, simplicity, and effectiveness of visual support that gets their services back online quickly. |
Conclusion
By integrating Blitzz Concierge into its customer care operations, Comwave eliminated the communication barriers and time delays associated with traditional phone-based technical support. Customer care agents can now see exactly what customers see, enabling instant, accurate troubleshooting that resolves issues in minutes instead of lengthy diagnostic conversations.
This transformation has enabled Comwave to uphold its reputation as a leader in customer service excellence, strengthen relationships with residential and business customers across North America, and maintain its position as Canada's largest private independent telecommunications company. With visual support becoming an essential tool in the customer care arsenal, Comwave continues to deliver on its promise of value, quality, reliability, and unmatched customer service.
Blitzz has become an integral part of Comwave's mission to keep customers connected and satisfied—ensuring that when technical issues arise, customers can get back online and back to business quickly, with the personal touch and expertise that defines the Comwave experience.
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