Moby Transforms Customer Support with App-Free Video Assistance Across Canada
Industry
Telecom & Broadband
Challenge
Moby's support team relied on phone-based troubleshooting to resolve internet, TV, and phone issues. Without visual context, agents struggled to diagnose problems accurately, leading to extended resolution times, multiple callbacks, and unnecessary truck rolls that impacted costs and customer satisfaction.
Results
With Blitzz app-free video support, Moby's team now sees exactly what customers see, enabling real-time troubleshooting that resolves issues on the first call, reduces truck rolls by 75%, and delivers the exceptional service experience that sets them apart from larger telecom competitors.
Key Product
Blitzz Concierge (Visual Remote Assistance)
This literally just saves us money. We don't have to roll trucks out to every problem; we just see exactly what the customer is experiencing and fix it on the spot. It's been a total game-changer for our support operations.
JayJay Okpoko
Customer Experience Manager @ Moby
Meet Moby
Moby is one of Canada's fastest-growing independent telecommunications providers, delivering high-speed fibre internet, TV, and phone services to residential and business customers across Calgary, Edmonton, and nationwide. Founded on a vision to challenge the status quo of Canada's telecom industry, Moby operates its own independent fibre optic network, offering blazing-fast connectivity backed by exceptional local customer service.
Born out of resilience and a passion for technology, Moby was founded when CTO Nick Brewer teamed up with Boaz Shilmover (President and CEO), Stewart Cummings (VP Infrastructure), and Tobe Nzewi (COO) to bring Canadian residents and businesses a better, faster, and more affordable choice in telecommunications. The company's core values of Tenacity, Collaboration, and Innovation drive everything they do, from building advanced network infrastructure to delivering customer experiences that set them apart from larger competitors.
Moby serves a diverse customer base, including major brands like Calgary Co-op, Garmin, Liebherr, and Best Western, as well as thousands of residential customers who depend on reliable connectivity for work, entertainment, and staying connected with family. The company specializes in serving hospitality businesses, seniors living communities, restaurants and bars, and enterprise clients with customized solutions that scale with their needs. As a smaller challenger in a market dominated by telecom giants, Moby's competitive advantage lies in its commitment to exceptional customer service, treating every customer interaction as an opportunity to demonstrate why choosing an independent provider is the better choice.
The Challenge: Diagnosing Issues Without Visual Context
For a telecommunications provider competing against much larger incumbents, customer service excellence isn't just a differentiator; it's essential for survival and growth. Moby's technical support team faced significant challenges when attempting to diagnose and resolve customer issues using traditional phone-based support:
- Communication Barriers Without Visual Context: When customers called about internet connectivity problems, TV service interruptions, or equipment malfunctions, support agents relied entirely on verbal descriptions to understand the situation. Customers often struggled to accurately describe their router configurations, cable connections, LED indicator patterns, or error messages, leading to miscommunication and extended troubleshooting sessions.
- Inability to See What Customers See: Without visual access to the customer's home environment, agents couldn't verify whether equipment was properly connected, identify physical damage, confirm indicator light status, or spot obvious issues like disconnected cables. This lack of visual context made accurate diagnosis nearly impossible on the first call.
- Multiple Callbacks and Extended Resolution Times: Issues that should have been simple fixes often required multiple phone calls as agents attempted to gather information, provide step-by-step instructions, and verify results, all without visual confirmation. Each callback represented lost time for both the customer and the support team.
- Unnecessary Truck Rolls: When phone-based troubleshooting couldn't resolve issues, Moby had to dispatch technicians for on-site visits. Many of these truck rolls turned out to be for simple problems like unplugged cables or incorrectly configured routers that could have been resolved remotely with proper visual guidance.
- Customer Frustration: Extended troubleshooting times, multiple callbacks, and waiting for technician visits created frustration for customers who simply wanted their service restored. For a company that prides itself on exceptional customer service, this fell short of the experience they wanted to deliver.
- Training and Knowledge Transfer Challenges: New support agents faced a steep learning curve when troubleshooting equipment remotely without being able to see the customer's setup. Less experienced agents struggled to guide customers through fixes when verbal descriptions were the only diagnostic tool available.
- Cost Pressures: Every unnecessary truck roll represented a high cost in technician time, vehicle expenses, and opportunity cost of not serving other customers. For a growing independent provider, optimizing operational efficiency was critical to sustainable growth.
Moby needed a solution that would enable their support team to see exactly what customers see, diagnose issues accurately on the first call, and guide customers through solutions in real-time, all while maintaining the personal, caring service experience that defines the Moby brand.
The Solution: Real-Time Visual Support That Just Works
Moby selected Blitzz Concierge, an app-free mobile video platform, to transform its technical support operations and provide instant visual assistance to customers experiencing connectivity issues.
Key features utilized by Elevana:
- App-Free Access: A Moby support agent simply sends a link via SMS text message to the customer. When the customer clicks the link, the agent instantly gains a secure, real-time view through the customer's smartphone camera—no need to download third-party apps like Zoom, Teams, or FaceTime. This eliminates friction and enables immediate support, even for customers who aren't tech-savvy.
- Real-Time Visual Diagnostics: Support agents can immediately see the customer's router, modem, set-top box, cable connections, LED indicator patterns, and physical setup. This eliminates guesswork and enables accurate diagnosis during the first interaction, dramatically reducing resolution times.
- Augmented Reality (AR) Collaboration: Both the agent and customer can use AR features to draw, highlight, and annotate directly on the live video stream in real-time. Agents can circle the specific cable that needs reconnecting, point to indicator lights that should be checked, or highlight buttons on remotes, making technical guidance crystal clear even for customers with no technical background.
- Interactive Video Support: Agents and customers communicate via live video call, allowing real-time questions, guidance, and collaborative problem-solving. This creates a personal connection that reinforces Moby's commitment to exceptional customer care.
- Guided Self-Service: Agents can walk customers through equipment resets, cable reconnections, router reconfigurations, and troubleshooting sequences step-by-step using live video guidance. Customers can successfully complete fixes themselves with confidence, knowing an expert is watching and guiding them through each step.
- Instant Photo Documentation: Agents can capture photos during video sessions for case documentation, warranty validation, and future reference. This creates a visual record of issues and solutions that can be referenced if customers call back with related problems.
- Reduced Technician Dispatches: By enabling agents to resolve issues visually that would have previously required truck rolls, Blitzz dramatically reduced the need for on-site technician visits, saving both time and operational costs.
- Seamless Integration: Blitzz integrated smoothly with Moby's existing customer service workflows and CRM systems, requiring minimal training and enabling rapid adoption across the support team.
The biggest win for us is first-call resolution. We're solving problems that used to take multiple callbacks in a single 10-minute video session
— JayJay Okpoko, Customer Experience Manager @ Moby
The Results: Faster Resolutions, Reduced Costs, and Happier Customers
By integrating Blitzz Concierge into its technical support operations, Moby transformed its customer service delivery model, leading to measurable improvements in efficiency, cost savings, and customer satisfaction:
- Dramatically Improved First-Call Resolution: With visual confirmation of equipment and issues, support agents can accurately diagnose and resolve problems during the initial interaction. Issues that previously required callbacks, escalations, or truck rolls are now resolved in minutes through guided visual support.
- Significant Reduction in Truck Rolls: Many service calls that would have required expensive technician dispatches can now be resolved remotely through live video support. This has saved Moby substantial operational costs while getting customers back online faster.
- Faster Customer Issue Resolution: Customers no longer wait hours or days for technician availability. Visual support enables immediate problem-solving, getting customers back online in an average of 10 minutes instead of extended troubleshooting sessions.
- Enhanced Customer Satisfaction: Customers appreciate the immediate, personal attention and visual guidance. The ability to see their equipment alongside the agent, ask questions in real-time, and receive confident step-by-step guidance has significantly improved the customer service experience.
- Improved Agent Confidence and Capability: Support agents can troubleshoot more effectively with visual context, building their technical expertise faster and handling complex issues that would have previously required escalation to senior technicians or field staff.
- Optimized Technician Deployment: Field technicians can now focus on installations, infrastructure maintenance, and complex repairs that genuinely require on-site expertise, maximizing their impact across Moby's service territory.
- Cost Savings Across Operations: Eliminating unnecessary truck rolls has generated substantial operational savings, enabling Moby to reinvest in network expansion and service improvements while maintaining competitive pricing.
- Competitive Differentiation: The ability to offer immediate visual support has become a key differentiator for Moby against larger competitors, reinforcing their reputation for exceptional customer service that larger telecoms simply can't match.
Key Success Metrics
| Metric | Before Blitzz | After Blitzz (Impact) |
Value Proposition |
| First-Call Resolution Rate | Lower due to communication barriers without a visual context | Significantly increased to 95%+ | Visual diagnostics enable agents to accurately identify and guide customers through solutions during the initial contact, eliminating callbacks and escalations. |
| Truck Roll Reduction | Frequent technician dispatches for issues that could be resolved remotely | Dramatically reduced by 75% | Live video support resolves many service calls remotely, eliminating expensive and time-consuming truck rolls for simple issues. |
| Average Resolution Time | Extended troubleshooting across multiple calls | ~10 minutes with live video guidance | Customers receive immediate visual support, resolving connectivity issues quickly and minimizing downtime. |
| Communication Quality | Unclear verbal descriptions leading to confusion | Crystal-clear visual confirmation | Seeing the customer's setup firsthand eliminates misinterpretation and ensures accurate diagnosis on the first interaction. |
| Operational Cost Savings | High expenses for technician dispatches and extended support calls | Significantly reduced | Eliminating unnecessary truck rolls generates substantial savings that can be reinvested in network expansion and service improvements. |
| Customer Satisfaction | Frustration with extended downtime and multiple callbacks | Improved satisfaction with immediate, personalized support | Customers appreciate instant visual assistance, clear guidance, and rapid issue resolution reinforcing Moby's commitment to exceptional service. |
| Agent Efficiency | Limited by phone-based troubleshooting and verbal communication challenges | Dramatically improved | Visual context enables agents to diagnose issues faster, guide customers more effectively, and resolve complex problems that previously required escalation. |
| Technician Resource Optimization | Technicians dispatched for simple issues that could be resolved remotely | Available for complex work requiring on-site presence | Field technicians focus on installations, infrastructure projects, and repairs genuinely requiring physical presence. |
Conclusion
By integrating Blitzz Concierge into its technical support operations, Moby eliminated the communication barriers and diagnostic limitations associated with traditional phone-based troubleshooting. Support agents can now see exactly what customers see in their homes, enabling instant, accurate support that resolves issues in minutes instead of hours or days.
This transformation has enabled Moby to significantly reduce costly truck rolls, improve first-call resolution rates, and deliver the exceptional customer service experience that differentiates them from larger telecom competitors. With visual support bridging the gap between support agents and customer homes, Moby continues to fulfill its mission of providing blazing-fast internet, TV, and voice services at fair prices, all backed by responsive local customer service.
Blitzz has become an essential tool in Moby's commitment to customer excellence, proving that even as a smaller challenger in a market dominated by telecom giants, exceptional service powered by the right technology can create loyal customers and sustainable competitive advantage. For Moby, visual support isn't just about reducing costs; it's about delivering on their promise to be the better choice for Canadian telecommunications.
